App store optimization is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app’s page in the app store. We not only optimize your app for various app stores but also make sure you are marketed properly on all possible channels to result in an enormous rise in the number of downloads for your mobile app. The ASO process also requires a crucial understanding of your target customer base, including the keywords your potential customers are using to find apps similar to yours.